Targetspot lands partnership for new ad targeting tool

Digital audio ad platform Targetspot has partnered with Signal, a provider of data onboarding and real-time identity resolution technology. Through this partnership, Targetspot will launch a new Identity-Driven Listener ID that will help U.S. advertisers to target their audio messages. This feature will add to Targetspot’s listener targeting tools, which allows advertisers to be more effective and offers listeners and publishers an improved and less intrusive listening experience.

“We are delighted to partner with Signal to enrich our Data Expansion Path, which is now one of the best combinations on the market for real data performance,” said Laurane Delcroix, SVP of sales for North America at Targetspot. “Targetspot Listener ID is a great added value for our data-driven advertisers who will benefit from enhanced targeting capabilities and powerful new segments to perfectly address their marketing messages.”

“Digital audio is a bold new frontier for one-to-one audience engagement,” Signal Chief Identity Officer Joe Doran said. “We are proud to work with Targetspot to deliver best-in-class, identity-driven advertising solutions for digital audio that personalize the listening experience.”