Targetspot enters deal for digital audio ad attribution

Digital audio business Targetspot announced a partnership with Cuebiq, a company specializing in location intelligence and measurement. The deal will focus on providing U.S. advertisers with tools to measure how digital audio campaigns drive traffic to brick-and-mortar storefronts. The partners will also provide insights into the offline consumer journey to help advertisers improve their media planning and optimize sales cycles.

“At Targetspot, we are always seeking new ways to prove the value of digital audio in all its forms,” said Dominick Milano, Targetspot’s SVP of sales and business development in North America. “As attribution technologies become smarter and more sophisticated, it became clear to us that Cuebiq was the right partner.”

“Thanks to mobile technology, digital audio can now be more accurately measured, akin to other ad mediums like digital, OOH and TV advertising, to help marketers see if, how, and when their digital audio campaign drove consumers to store,” Cuebiq CEO Antonio Tomarchio said. “We look forward to working with Targetspot to provide advertisers with a better view of how marketing activations are changing consumer behaviors.”