Variety reports that this is the first time Spotify has allowed a third-party partner to have control over a content hub. At launch, the playlists include songs recommended by DeGeneres, artists who have performed on her program, and song selections from frequent guest and professional hip-hop dancer tWitch.
“Ellen supports what she’s passionate about by sharing it with her wide-reaching audience of devoted fans, and consistently draws an enthusiastic response, particularly when it comes to her love of music,” Spotify Chief Creative Officer Dawn Ostroff said. “We’re the same at Spotify — we both create opportunities for new voices to be discovered and enjoyed by millions — which is why our new partnership is such a great fit.”