This possible move may have been on the radar for Spotify’s leaders for some time. An April article in CNN Money cited an open letter by Co-founders Daniel Ek and Martin Lorentzon, raising some concerns about the local market environments. The founders said that New York and London were friendlier cities in which to operate a corporate HQ.
“Thousands of Spotify jobs could go to the U.S. instead of Sweden,” the letter warned. If The Real Deal is correct, that job migration will happen.