SiriusXM lures star execs from EY, Netflix, and Disney to join cross-brand marketing team

SiriusXM has named three new senior executives to its cross-brand marketing division, covering the core satellite radio business and its digital/streaming operations. These hires will support the SiriusXM and Pandora brands:

Jasmin Chanana comes from EY, formerly known as Ernst & Young, where he was a Managing Director in their Digital Practice, leading the New York office. Prior to that, Chanana held various senior roles at SapientRazorfish, Frontier Communications, and Citi. Chanana is responsible for enhancing the digital and customer experience transformation with a focus on ways to deliver marketing organization efficiencies and a superior customer experience.

Anne Milan Alo joins SiriusXM from Netflix, where she was the streaming services Head of Creative Studio, Title Promotions, leading a multi-disciplinary creative team responsible for fully executing the creative campaign for The Queen’s Gambit. Milan Alo has also led creative global campaigns for celebrated brands including Nordstrom, Pantone, Sephora, Disney, McDonalds, LEGO and Volvo. Milan Alo brings an undeniable passion for creative and will oversee SiriusXM’s marketing operations, creative services, and video marketing and production teams and is responsible for bringing the SXM brand vision to life.

Kimberly Wilson is arriving at Sirius after a 16-year tenure at The Walt Disney Company where she served as Vice President, Multiplatform Marketing and held several distribution marketing leadership positions. Wilson previously worked for iHeart Radio and BET Networks. She brings extensive experience driving customer acquisition, engagement and retention across a variety of entertainment brands and is a champion in building diversity, equity and inclusion strategies. Wilson will lead SiriusXM’s brand marketing and advertising, digital content and audience engagement teams.

“We are very excited to add these accomplished leaders from top companies to our marketing team as we expand SiriusXM’s leadership position in audio,” said Denise Karkos, SiriusXM’s Chief Marketing Officer. “Their collective experience across major consumer and business-to-business brands will help accelerate our brand and business growth. The diversity of this set of leaders at my table is imperative in our pursuit to build SiriusXM to new heights.”