Shazam partnering with radio groups for audience measurement service

Shazam has entered a partnership with several broadcasting groups with the goal of creating an audience measurement solution for broadcast and digital audio. The new partners are iHeartMedia, Cumulus, Entercom, Cox and Sun Broadcast Group. The service resulting from this collaboration will combine data assets and measurement capabilities from all parties to deliver audience metrics at market and station levels. Shazam’s audio recognition technology and other measurement tools will likely be a highlight, but few other details have emerged.

“The richness of our data, combined with Shazam’s measurement capabilities, will enable much deeper insights than traditional audio measurement does, and we believe it’s a necessary and valuable addition to the evolving multi-platform audio measurement marketplace,” said Radha Subramanyam, iHeartMedia’s President of Research and Insights.

“Clients are demanding more insights and targeting capabilities from media companies, and radio needs to offer what has become basic table stakes,” said Pierre Bouvard, chief insights officer at Cumulus Media. “Shazam can help us deliver on these expectations.”