Facebook has worked closely with Spotify in the past, and it’s possible that working directly with the labels would give the social network access to using recordings instead of just embedding an existing API. It could signal that the company wants to get involved with a new streaming property. Or maybe it wants an audio feature similar to the auto-playing videos it already displays in the news feed. Whatever Facebook’s vision might be, we can safely guess that it will be focused on getting members to spend more time on the platform and interact with more content.