Paid subscriptions were the majority of the streaming money with a 59% share. The $72 million from paid subscriptions marked a 70% increase from the same period of 2017. Ad-supported on-demand had 21% of streaming revenue, with a 30% on-year increase to $26 million. The remaining 20% of streaming revenue for the period was generated by digital and customized radio.
In all of 2017, Latin music delivered streaming revenue of $204 million and overall revenue of $243 million in the United States. The genre is on track to surpass lass year’s figures as subscription revenue figures continue to spiral higher.