Jottings of note:
“Can AI-generated podcasts replace human hosts?” That question is explored in a recent episode of the On The Record podcast. “One of the biggest factors in growing an audience is volume” says host Steve Konsos. “But there was no way we were going to record a daily podcast. So, the challenge became: Can we use AI to automate not just the scriptwriting, but the entire production?” That idea is discussed at length — interesting and worthwhile, even with its undecided outcome: “So it’s a bit of an unknown […] But part of it is about experimenting and seeing where it takes us.” Video and transcript are HERE.
The redoubtable E.B.Moss has posted her conversation with Mack McKilvey, CEO of strategic marketing firm SalientMG, in E.B.’s latest Insider Interviews series. “I love to be boutique because I like to touch all our clients,” McKilvey says. She goes on to explain what motivated her to support “a true ecosystem for startups. A little bit accelerator; a little bit community.” Listen HERE.
Eric Smith, President and COO of Incremental Media, guests on The Podcast Advertising Playbook, the podcast produced by True Native Media owner Heather Osgood. They explore the evolution of podcast advertising with a light toward the future. Key talking points include the inflection point for podcast ads, big industry shifts that have influenced advertisers, common mistakes brands should avoid, and balancing ad volume with listener experience. Listen HERE.
Friday, March 14
