Co-founder and CEO Amira Valliani had the idea after struggling to find a sustainable business model for her own podcast. “I just couldn’t figure it out,” she told TechCrunch. “I felt an acute need, and I thought, ‘Are there other people out there who haven’t been able to figure out how to do it, because the lift is just too high?’”
She said that the main three problems for podcasters to solve are hosting, monetization, and distribution. Glow aims to help solve the monetization issue first with its subscription tools. Valliani said the company might include distribution at a later stage, but doesn’t seem interested in launching a standalone app.