Pandora listening back to growth mode after mobile cap, summer slow-down

Pandora yesterday reported it streamed 1.35 billion listener hours in August. That’s a 16% increase from August of last year, and 5.5% higher than July 2013’s 1.28 billion.

June ended a brief slide in the webcaster’s total listening hours after it capped free mobile listening at 40 hours per month (Pandora announced last week that it is removing the cap.). Internet radio listening in general tends to slow in the warmer months as well.

Pandora reported 72.1 million “active” listeners by the end of August, from last month’s 71.2 million. That’s also up 6.3% from August 2012.

Finally, the webcaster’s share of total U.S. radio listening was just a shade under 7.5% in August. It reported a 7.08% share last month, and a 6.3% share after August of last year.

Pandora’s press release with the figures is here. Our coverage of the July 2013 report is here.