Pandora enters collaboration with Questlove

Pandora has entered a partnership with Questlove, a renowned figure in hip-hop and a drummer for The Roots. He will curate and produce a new show called Questlove Supreme for the audio company. The weekly three-hour show will air on Questlove’s new Pandora station beginning Sept. 7 and will replay for 48 hours. For now, the station is playing a mixtape from Questlove and his team.

In addition to the new programming, Questlove is taking on the role of Strategic Advisor for Pandora and will act as the company’s first Artist Ambassador. This position will see him working with Pandora on supporting and advising artist initiatives and music product strategy.

“Pandora is a company born of a musician’s experience, and I’m very excited to join them in their mission to create a healthy and vibrant industry for artists and fans alike,” Questlove said.