Pandora brings former Gap exec as new CMO

Pandora has hired a new chief marketing officer. Aimée Lapic will step into the role beginning December 13. Lapic will spearhead digital, social, and mobile marketing initiatives for the online audio company, in addition to leading consumer brand strategy, market positioning, performance-based marketing, and partnership marketing for Pandora. She spent the past 13 years with Gap Inc, most recently as CMO for Banana Republic and general manager of BananaRepublic.com.

“Aimée brings to Pandora a deep customer focus and long track record of driving significant growth for consumer brands,” Pandora President and CEO Roger Lynch said. “She has the exact performance and partner marketing experience we need to take Pandora to the next level and expand our audience across all tiers of service.”

“I’m incredibly excited to join Pandora at such a pivotal time in the company’s history,” Lapic said. “Pandora wrote the playbook on personalized music. I can’t wait to help shape the next chapter by attracting and engaging listeners in innovative new ways.”