“Nielsen is uniquely placed at the intersection of marketing data and technology,” Kenny said in a prepared statement. “In today’s era of fast-moving, ever-changing consumers and markets, it is this combination that drives businesses forward.”
Kenny arrives at Nielsen as the data and measurement firm is in the midst of a strategic review. Several options are being considered, including a potential sale of either a portion or the entirety of Nielsen. “The board looks forward to David’s participation in the ongoing strategic review as we work to enhance shareholder value,” said James Attwood, Nielsen’s executive chairman.