“We launched our Sonos app in beta earlier this year and Apple TV is the next part of our strategy to go big in the home,” co-founder Mat Clayton said.
Many streaming services have made their services available on other living room tech, such as set-top boxes and video game consoles. The Apple TV is positioned as more than a video supplier, with an additional emphasis on games. The big question is whether it will allow many rival music services to join the ecosystem.