Marketron merges two divisions to create Marketron Digital

Business software company Marketron announced today that it has combined two product units, Marketron Mobile and Marketron Interactive, into a one-stop solution center called Marketron Digital. The announcement came during this week’s Marketron User Symposium in Chicago.

CEO Jeff Haley called “this streamlined approach to organizing our business a logical next step.”

Marketron provides software to media companies, with specialties in revenue management, audience engagement, and ad-traffic solutions. The client portfolio includes over 7,000 companies using Marketron software to manage an estimated $15-billion in annual advertising revenue. The company started in 1969.

Marketron Digital will stand as a separate pillar next to Marketron Revenue Management Solutions, which services traditional radio traffic management.

“We’re making it easier for Marketron to become the one-stop digital provider for continuity, consistency and optimal business results,” said Deborah Esayian, Marketron’s Chief Revenue Officer.