According to the press release, Williams will work on some of iHeart’s most-publicized programming ventures, including the live events that are streamed digitally, such as album release parties and the iHeart Music Festival.
On-site programming has been enhanced recently with features such as iHeartRadio Talk, and a concierge-style playlisting section called “Perfect For.” (RAIN coverage here.)
Today’s announcement also discloses audience metrics. The service has 40-million registered users. Registration is not necessary to listen to iHeart stations, so the actual usage footprint is certainly higher. iHeart claims to have reached the 40-million milestone faster than any other digital service except Instagram.