iHeartMedia brings on EVP for digital products marketing

iHeartMedia has hired Donna Pickett as its new EVP of marketing, digital products. She will be tasked with boosting the performance all of the media company’s digital streaming businesses. Pickett will be working closely with iHeartRadio Chief Product Officer Chris Williams in that effort.

Pickett was most recently vice president of performance-based media at Cannella Response Television. She also led subscriber marketing for the music business during her two decades working at Time Life.