iHeartMedia announces the addition of video podcast production to its existing audio toolset. The video workflow is described as “seamless.” Creators will be enabled for audio and video distribution in both the app and web versions of iHeartRadio.
It’s not here yet, but iHeart promises delivery “in early 2026.” Simplicity is pledged; creators upload video through standard RSS feeds.
iHeart is careful to honor the primacy of audio, with an interesting comparison to the evolution of podcasting:
“While audio remains the backbone of the podcast medium, as well as its primary source of audience connection and the reason for the industry’s explosive growth, video podcasting is now emerging as a completely separate and incremental form to audio, in the same way that podcasting evolved as a new layer on top of broadcast radio.” — Bob Pittman, Chairman and CEO, iHeartMedia
