IAB event will focus on AI reshaping digital advertising

The IAB Tech Lab is presenting its Summit 2026 on Thursday, May 28 in New York City. Titled Welcome to the Agentic Web, the learning focus is how AI agents and conversational interfaces are reshaping the digital advertising landscape. Tim Berners-Lee, legendary British computer scientist who invented the World Wide Web, will keynote the gathering. 

Three primary tracks will deliver knowledge designed for leadership in technology:

• Agentic Consumer Experience: Examining how conversational AI and task-driven agents replace traditional clicks and pages.
• The Agentic Web Economy: Covering content licensing, rights management, and compensation in an AI-mediated world.
• Agentic AI in Advertising: Focusing on machine-to-machine advertising and the critical importance of open standards.

The pricey event ($999.00) is targeted to leaders in technology and product. 

Registration is HERE.