The tech company’s music offerings have felt a bit scattered for some time, with several separate services under the YouTube and Google banners. YouTube Red and Google Play Music are already linked in a single subscription, so the combination behind the scenes could see those become more closely entwined. The unification would possibly clean up the disparate features and branded properties into a single music service. Given the heavy amount of competition in the streaming music industry, it would seem reasonable for Google to consolidate its ideas into a single, stronger entity.