Gimlet Media wins Fast Company innovation award

Gimlet Media  has been recognized in Fast Company’s “Most Innovative Companies” awards. These honors are spread across 40 categories, with a top-ten list of winners in each category. The ADVERTISING category is populated with ad and creative agencies for the most part. But #4 is Gimlet media: “For translating its audio prowess into sponsored Alexa skills.”

Particularly notable to Fast Company is the development of Chompers, a short toothbrushing show for children, sponsored by Crest Kids and Oral B Kids. According to a Gimlet survey of parents, brushing habits among young listeners improved by double-digit percentages.

Gimlet Media shows 25 podcasts in its portfolio. Best known among them are StartUp, Crimetown, Reply All, (and Chompers).