The digital market for Japan continued to expand last year, following up H1 increases to generate revenue of 52.89 billion yen ($479 million) in 2016. That marked 12.3% growth over 2015’s digital revenue. Within the digital umbrella, subscription revenue jumped up 61.4% to 20.003 billion yen ($181 million) for the year.
Digital is still just a sliver of the overall Japanese market, which heavily favors physical and full-album formats. Physical music sales in 2016 dropped 2.7% to 177.7 billion yen ($1.6 billion). Revenue from album downloads grew, one of the only markets to do so last year, up 3.5% to 9.55 billion yen ($86 million). Downloads of single tracks didn’t perform as well, falling 8.1% to 17.46 billion yen ($158 million).