“We want to use the podcast to go deep with subjects, bringing our audience must-listen content,” Woj said.
DGital will produce, distribute, and monetize the basketball-focused show. The podcast is currently appearing on iTunes, Stitcher, and Yahoo Sports. It will be supplemented with a new site called The Vertical within the Yahoo Sports umbrella, a similar structure what Bill Simmons created at ESPN with the Grantland site and his eponymous podcast.