“The joy of hearing new music or a long-forgotten favorite is also about knowing which artist or what song is playing,” said Alexander Holland, Deezer’s chief content and product officer. “Deezer SongCatcher enables us to eliminate the tongue-biting frustration of trying to search frantically for a song online before it ends, which then eclipses the fun of actually being present in that moment to enjoy the music.”
The move to create a proprietary audio ID system is a timely one for Deezer. Earlier this month, Apple announced an acquisition of Shazam, one of the earliest and most recognizable companies to offer that service. Google Assistant can also identify a song playing nearby. The addition of audio ID tools offered directly by a streaming service is the latest move to keep listeners spending more time in the app, giving them fewer reasons to need to navigate away.