ChatGPT advertising watershed: A hundred million $ in six weeks

The ChatGPT advertising platform has reached a notable milestone: $100,000,000 (one hundred million dollars) in annualized revenue. This threshold of success is a projection based on the six week post-launch time period. ChatGPT owner OpenAI launched that ad platform as a test in February, and the proprietors are certainly pleased with the quick start. 

The ads appear below the functional responses, labeled as sponsored content. Some reports say that premium CPM pricing helped achieve the milestone, with $60 CPM quoted in ChatGPT’s own coverage of this story. As a founding principle, advertisers cannot pay for, or influence, the bot’s responses to users. 

A sensitivity scale is at work: Ads are generally blocked out of conversations about sensitive topics — health, mental health, and politics are topical examples provided by ChatGPT in response to our query.

This nascent program is boosted by kick-off support from Omnicom Media Group, Dentsu, Target, Adobe, Expedia, and Ford.