This could indicate that Bose is looking to enter the streaming music field with a proprietary platform. Or it could be a sign that the company may be interested in pursuing further partnerships like the one it has with Deezer. Several other streaming services – Spotify, iHeartRadio, and Pandora – are also available on Bose’s current suite of WiFi music systems. It’s possible this is just an effort to improve those experiences, which would be a better fit for Bose’s existing expertise. However, if the company did choose to enter streaming, we can guess that it’d sound great.