Blubrry adds automatic posting to social media

Podcast host Blubrry Podcasting is rolling out a tool for sharing shows to social media. The Post to Social tool allows producers to automatically publish entire shows to Twitter. For Facebook and YouTube, it publishes the first two minutes of a podcast, with the option to add a custom promotional outro.

“Post to Social for Twitter, YouTube and Facebook makes it easy to publish podcast episodes or episode teasers to your social media accounts,” CEO Todd Cochrane said. “By automatically publishing your episodes using best practices to P2S you give listeners another way to listen or sample your show content.”

Social media still poses some challenges for podcasts, since few networks have strong options for sharing audio files natively (and native content performs better than outbound links in most social algorithms).