“Audio is growing, the industry is attracting more and more diverse voices and we’re seeing people flocking to our platform to listen to them,” Acast CEO Ross Adams said. “Our work with the BBC shows that as the audiences for audio on demand continue to increase rapidly, so does the demand for advertising alongside it, around the globe. As we expand our offering into new content forms including the at-home smart speaker world, we expect to only see this number continue to rise.”