7digital enters deal for Internet radio aggregation service

7digital has entered a partnership with Imagination centered on the FlowRadio Internet radio aggregation service. Under the terms of the deal, the two parties will jointly improve and develop the FlowRadio platform, and 7digital will use it to power IP radio services for other brands.

FlowRadio features a directory of global Internet radio services and offers instant access to more than 25,000 stations around the world. “As a result of this partnership, 7digital’s clients will be able to leverage the leading internet radio service to tap into the continuing popularity – and current resurgence – of radio for their customers,” 7digital CEO Simon Cole said. “We are now able to offer licenses that provide access to the world’s radio, as well as huge music catalogues, and innovative products that link the two together.”