“It’s an honor to be named CEO of Vevo,” Price said. “Having worked at Vevo since launch, I feel privileged to lead the entire team as we continue to amplify our unique offerings; allowing artists to creatively tell their stories while growing an advertising-based revenue stream that benefits artists, and our label and brand partners.”
In stepping up to this role, Price will continue to work toward maximizing the commercial value of premium music video content and growing Vevo’s business at a global scale.