True Crime tops Edison’s podcast “batting average” chart

Edison Research has performed an interesting and ingenious calculation, likening podcast category success to baseball batting average metric. (See it HERE.) The result (in the graphic below) shows True Crime as the highest-hitting (as it were) podcast batting average.Edison Research has performed an interesting and ingenious calculation, likening podcast category success to baseball batting average metric. (See it HERE.) The result (in the graphic below) shows True Crime as the highest-hitting (as it were) podcast batting average.

The chart makes sense only when you know Edison’t rationale, which measures the number of top-200 shows against the number of total shows in the category. So, True Crime wins this measurement because 3.8% of True Crime shows place in the top 200 of all shows. Comedy has more shows in the top 200, but a lower percentage of all comedy shows … hence a lower “batting average.”

(Baseball fans can disregard the framing of success as a percentage, instead of baseball’s decimalization of batting averages. Lighten up.)

Here is the scorecard: