The Streaming Audio Marketplace: webinar slides

The Streaming Audio Marketplace, a RAIN News webinar and whitepaper sponsored by TargetSpot, is now freely available in two formats:

• The whitepaper can be downloaded free of charge here
• The webinar slides are below, and also on SlideShare

The Streaming Audio Marketplace is a strategic overview of online audio advertising, detailing the components, features, technologies, and growth of ad-supported streaming audio models. The first in a series of RAIN Reports, the webinar/whitepaper represents the most comprehensive piece of intelligence ever published on the online audio advertising industry. Key topics include:

• Defining the streaming audio audience
• The streaming audio adveretising marketplace — measurement, buying, and selling
• Streaming audio is a mobile medium
• Features and benefits of streaming audio advertising
• Future trends