SoundCloud hires SVP for content partnerships

SoundCloud has hired Mark Eisenberg as its new senior vice president of content partnerships. Eisenberg joins the audio company from SoundExchange, where he was the senior vice president of strategic initiatives. In his new role, he will be responsible for leading the global content partnership team at SoundCloud. Eisenberg will lead global content licensing efforts and business relationships will all sorts of music industry entities. He will also help guide strategic direction, developing new products, and seeking business opportunities.

“We are thrilled to have Mark on board. He has been a leading architect in the digital music space since its inception nearly 25 years ago,” SoundCloud COO Michael Weissman said. “His proven leadership and wealth of knowledge, experience and industry relationships are a strategic asset to the team as we continue to build the world’s largest music and audio catalog, and create more opportunities for our partners and artists on SoundCloud.”

“SoundCloud has a unique, and powerful position in music today,” said Eisenberg. “I could not be more excited to join the team to shape the deals and build the relationships that will drive growth for SoundCloud and the streaming market overall.”