Sirius XM hires Alex Luke for content role

Sirius XM announced that Alex Luke has joined the company as senior vice president of digital content. In this position, Luke will lead programming on Pandora and head up editorial content for both Pandora and Sirius XM’s digital platforms. He has previously held posts managing programming, editorial, and artist relations at companies such as Napster, Apple, and Amazon.

“Alex is an expert in shaping the digital content experience for listeners, and we are excited to have him join us as we continue to advance and evolve how we create and present content for our listeners across our digital platforms,” said Scott Greenstein, Sirius XM’s president and chief content officer. “It is vital we ensure that the great content we produce today, as well as what we create in the future,is done in the most attractive and consumer-friendly manner so that it drives growth in usage across our digital platforms.”