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Savings gained, personalities lost in iHeartMedia restructuring

This week saw a nationwide layoff sweep at iHeartMedia, reportedly removing over 100 on-air and programming jobs across the country. As the company is not releasing details, local industry publications and radio stations are delivering insights from which we have gleaned a handful of specifics:

Other Major Hubs: Staff dismissals and cuts have been tracked heavily across St. Louis, Pittsburgh, and Indianapolis. [1]
While cost-savings always play a part in staff reductions, we are learning that technology and restructuring are at the heart of this action. A recent memo to employees expressed a plan to leverage new tech capabilities to speed up the sales process.

iHeart observed that recent technology developments encourage the company to improve customer support to sellers, additionally deepen relationships with listeners.

“Faster is better, and that’s the goal of our changes,” the company told employees in a memo (quoted HERE).

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