The new product will reportedly be called Project Mic, and will allow use of music tracks from the Amazon Music catalog, similar to Spotify Shows. The Spotify venture enabled music podcasts in which Spotify paid the royalty bill, just as it does when its catalog tracks are streamed in playlists. Using unlicensed music tracks in open-distribution podcasts is illegal, a stabbing cramp in the industry.
Amazon’s Project Mic will reportedly distinguish from Spotify Shows by enabling live casting within Amazon Music. That’s quite interesting, and would angle the product in the direction of internet radio.
Unsurprisingly, Amazon is reportedly planning to recruit celebrity participants in Project Mic.