Retail & AI lead Magellan podcast advertiser charts

Magellan AI has released its monthly accounting of top podcast advertisers, derived from the company’s proprietary model. The results are estimates, not confirmed dollar amounts. Always interesting on its own merits, there is also a month-over-month view which adds perspective.

The two top-line results

Online retailer Quince spent the most money ($7.6M) on podcast advertising, with a financial focus on the comedy genre. (Keeping in mind that many interview shows, not necessarily funny, are categorized in Comedy.)

Swinging over to the greatest increase table, we see that research and development company OpenAI jumped from $174k in July to $4.8 million, a whopping change of 2,656%.