RAIN Summit West to focus on streaming audio ad revenues

RAIN Summit West, now in its 13th year with a full-day agenda of panels and presentations, will contain a focus on ad revenue in the streaming realm. The event will occur on Sunday, April 6th in Las Vegas. (See the full agenda and speaker list here.)

One afternoon panel is “Moving the Needle on Streaming Audio Ad Revenues,” moderated by Rockie Thomas, VP of Business Development at AdsWizz. Thomas will lead a discussion among a lineup of executives: Cheryl Lucanegro, VP, Sales  (SoundHound); Andy Lipset, VP, Local & National Broadcast (Pandora); Les Hollander, Senior Director, Sales U.S.  (Spotify); Mitch Kline, Co- CEO (Targetspot); John Rosso, President, Market Development (Triton Digital).

With 150 million listeners, Internet radio is now a mass market medium. Is the marketplace poised to take advantage of that status? What factors are involved in making sure streaming audio services capture their share of the digital spend? From stewardship systems and programmatic buying platforms, to audience and campaign measurement, this panel of experts will examine the tools and techniques involved in propelling spending on online audio to the next level.

RAIN Summit West is a co-located educational partner event to the NAB Show. The agenda comprises panel discussions on key topics affecting the online audio industry, keynote speeches, and thought-leader “POV” speeches.