Jottings of note:
Specifically, the “creativity gap,” as conceived by Steve Keller, Sonic Strategy Director at Studio Resonate, a division of SiriusXM. “What is the most powerful performance driver in advertising?” Keller answers his own query this way: “Not your media plan. Not your targeting strategy. Not even your click-through rate. Creativity. Full stop.” In a new column (HERE), Keller asserts that audio is effective explicitly because it is invisible. Sound invites imagination by tapping into a “theater of the mind,” speaking directly to emotion and memory. One key: “Build audio in, don’t bolt it on.” More principles and tips in his full totorial HERE.
AI band Breaking Rust releases an AI hit song. That’s the story of a virtual band and its AI-created hit song, Walk My Walk. That track, plus other releases, add up to billions of streams, according to a new report. “They’re not even real people,” the article marvels (or wails). Breaking Rust has attracted two million monthly listeners on Spotify. Aubierre Rivaldo Taylor is the possible human name associated with this creation … although Google tells us the name does not point to a human presence online, so we might be observing a double layer of AI cleverness. The experiment creates financial damage to human artists to some extent: Spotify divides royalties by pooling revenue (subscriptions and advertisements), and distributing varying revenue percentages in a pro rata model — all the mney is divided up based on every artist’s share of streams (1,000 stream minimum for eligibility). So, to whatever extent, all Breaking Rust music on Spotify reduces payments to human musicians.
November 12, 2025
