Jottings of note:
British news organization The Economist is deepening its commitment to paid subscription content. Starting in mid-October, the outlet’s nine-show podcast portfolio will be removed from free listening, and bundled into a subscription package. This re-alignment creates a more vertical stack of subscription content that includes digital access to its printed products. Subscription details are HERE.
Marketing expert, audio evangelist, and RAIN Summit speaker E.B. Moss posts Why a Holistic Approach to Podcasting Drives Better Brand Value. It’s an audio interview with Bryan Barletta of Sounds Profitable, plus a detailed text article. The holistic approach “entails recognizing and optimizing the medium’s unique pace, intimacy, and listener connection versus morphing it into or even treating it like other formats.” LISTEN/READ
Podcast Movement has released the video recordings of its August event in Denver. Nearly 200 sessions are included in the virtual lineup. This content package is not free; virtual registration is required (for non Plus or Pro attendees) and can be purchased for $200 HERE.
September 14, 2023
