Podcast analytics and measurement company Podtrac, famous for its various podcast ranking projects, has released Multi-Channel Podcast Ranking: Global Delivery. It’s an ambitious top-20 graphic which ranks top 20 podcasts across several format types and distribution points. Here’s how the distribution points are organized:
AUDIO PODCASTS: Apple / Spotify / Other RSS
VIDEO PODCASTS: Spotify / YouTube
PODCAST CLIPS: Instagram / TikTok / YouTube
The screen shot below illustrates how all this is organized and visualized:
The graphic is clearer in full-screen mode; see it HERE.
The key interest here is to see how consumption of each of the Podtrac top-ranked podcasts is distributed across eight listening sources. In this way we can discern that NPR’s Up First seems to rely entirely on traditional audio downloads, while The Mel Robbins Podcast gets most of its attention via podcast clips in Instagram, TikTok, and YouTube.
Podtrac distributes this top-20 version freely. Industry subscribers can access the complete 200-podcast version.