Analytics and management company Podstock is announcing a new partnership with Stockholm-based investment company PodX Group.
PodX operates a global array of media networks that includes Lemonada Media, Platform Media, and others. The group operates internationally in multiple markets. The arrangement with Podstock will bring audience and revenue insights into one centralized analytics hub to serve all its media brands. PodX also expects a general streamlining of studio operations to result from this alliance, bringing easier measurement across regions, languages, and content formats — a unified view of its entire portfolio, we are told.
Podstock is a multi-platform analytics and management solution designed to help podcast companies scale smartly. Clients include Blue Wire, Vox Media, Dear Media, Locked On, and Wave Sports
“In every corner of the globe that the PodX umbrella touches, we see the same problem: fragmented measurement because of multi-platform distribution,” said Matt Sayward, Chief Strategy Officer at PodX. “What excites us is what this partnership unlocks next. By better understanding our audiences clearly across platforms and markets, we can serve our talent, studios and partners with more precision, take smarter creative and commercial bets, and help move the industry forward.”
“PodX operates one of the most innovative global networks in podcasting, and with that scale comes complexity,” said Michael Paretzky, Co-Founder and CEO of Podstock. “Our partnership helps unlock efficiency across their studios and businesses by unifying the data that drives creative and commercial decisions. When a company like PodX can see performance clearly — across languages, genres, and regions — it empowers them to act faster, smarter, and with greater confidence.”