In today’s edition of the Weekly Insights feature from Edison Research, we learn how four different age categories spend time listening to AM/FM radio and podcasts.
The most apparent takeaway shows the 13-24 cohort preferring podcast listening by more than two to one. A reverse trend belongs to the 55+ population, which favors AM’FM Radio by an even wider margin. (See the graphic below.)
Edison editorializes the 13-24 group: “The dominance of podcast listening among younger age cohorts can certainly be attributed to their preference for on-demand content that also includes visual elements, qualities specific to podcasts and not radio.”
Speaking on behalf of AM/FM, Edison observes the allure of sports, NPR, news & entertainment talk shows, and political talk.
Edison observes that this study does not encompass the entire audio universe, calling out SiriusXM and audiobooks.
