This crossover into what is traditionally terrestrial radio territory emphasizes Pandora’s claim of being a new kind of radio, and its intent to disrupt, reinvent, and replace radio. (See also Patrick Reynolds’ column about radio and Internet borrowing pages from each others’ playbook.)
In marketing its concerts, Pandora emphasizes its ability to personalize bands to cities by analyzing music preferences of local listeners. We don’t doubt that, but Grammy-winning Imagine Dragons can reasonably be called a favorite across the land, we’re guessing. Perhaps a more laser-like customization to New York is in play with the opening acts: WALK THE MOON, Aloe Blacc, and DJ Ross.