Well known audio executive Owen Grover announces his appointment as Board Chair at Sounds of Saving, a nonprofit dedicated to “Music x Mental Health.” The company’s mission is to use a connection to all kinds of music as a path to greater mental well-being and hopefulness, in times of personal crisis. The outcome mission is to decrease suicide. Grover’s career encompasses over 20 years in audio, occupying several audio marketing executive positions for Clear Channel, iHeartRadio, iHeartMedia, Pocket Casts, TrueFire Studios. He currently serves on the Board of Directors at Sounds of Saving, which position he has held for five years. Sounds of Saving organization leverages education, resources, and access to treatment, and also helps people create original content based on personal stories. “Music has been my constant companion through every chapter, as a fan, as a player, as someone who has spent his entire career in the audio industry,” Grover says. “It has steadied me in ways I couldn’t always articulate but always felt.” More HERE.
In an interesting marketing ploy which links music to the candy shelf, Apple Music has partnered with German candy maker Ritter Sport, cross-linking chocolate bar wrappers and Apple Music. A QR code links the consumer to an album on Apple Music. Five albums are participating in this unusual promotion. The marketing gambit is limited to Germany.
