The headphones wrap around the listener’s neck and deliver directional audio up toward the ears. It cites statistics about the frequency of hearing loss (1.1 billion teenagers and young adults at risk, according to the World Health Organization) as reasons to use this different approach to consuming personal audio. The flexible arms can also be adapted to be a self-supported speaker system. Music Wrap uses Bluetooth to connect to any iOS or Android device, and will play from any music or other audio app.