The Infinite Dial, started in 1998 and produced annually by Edison Research, is an annual milestone in the measurement and understanding of digital media generally, with a sharp focus on online audio. It represents the longest-running survey of digital media consumer behavior in America.
It is America’s longest-running survey of digital media consumer behavior. Edison has been at it since 1998, releasing a raft of results publicly, and a more detailed version to business subscribers.
To produce this annual package of consumer intelligence, Edison conducts a nationwide U.S. survey, in a combination of telephone and online interviews with over 5,000 Americans 12 years and older. The survey is offered in English and Spanish. (Get the source document HERE.)
“This is big complicated research. Truly the gold standard.” – James Cridland
The 2025 edition was released today in a widely attended webinar. Six main sections shape the report:
- Media & technology
- Social Media
- Online Audio
- Podcasts
- In-Car Media
- Observations: Six key takeaways
For over a decade, Edison has supported RAIN in providing detailed coverage of the event, and the torrent of data encompassed in Edison’s presentation deck which this year contains 57 pages.
This year’s work is supported by Audacy, Cumulus Media,and SiriusXM Media. Again, the freely available presentation deck is HERE.
