iHeartMedia: Digital is a “nice add-on” to broadcast — especially programmatic advertising
iHeartMedia President Rich Bressler called digital “a nice add-on to broadcast radio,” particularly in the social outreach of its main brand and its hundreds of stations. And he had more to say about programmatic advertising keeping the company in parity with natively digital media. Continue Reading →
Copy and paste this URL into your WordPress site to embed
Copy and paste this code into your site to embed