Hubbard promotes Phil Mackey to digital development role

Hubbard Radio announced a new role in its digital audio initiatives: Brand and Digital Content Development Director. Phil Mackey has been chosen for the position. He will be based in the Twin Cities HQ. Mackey has been Brand/Distribution Director for SKOR North in that city, and will continue that role also according to Hubbard’s announcement.

Mackey will work with two familiar Hubbard execs: SVP of Programming Greg Strassell and VP for Digital Strategy Jeremy Sinon.

As the title implies, Mackay will lead the company’s development of new digital content. Hubbard Minnesota VP/Region Manager Dan Seeman said, “As difficult as the Covid-19 crisis has been, we’ve learned a lot. With radio listening habits disrupted we’ve realized firsthand how important digital platforms are to brand messaging and engagement. The work that Phil has done creating digital brand extensions for SKOR North can be utilized by all of the brands in our company. Let’s take the model and support all of Hubbard.”

Strassell added, “Phil is charged to identify new ‘plus’ content opportunities for all our brands, targeting growth of multi-platform content and associated revenue ideas across the group. He is a forward thinker, and I have had the privilege of watching him grow from one of our first podcasters in the previous decade.”